New York, NY, July 22, 2013 –(PR.com)– Big House Publishing (BHP) has signed a three-year sub-publishing deal with France-based boutique music publisher, Alter-K. Alter-K will represent Big House Publishing’s (BHP) catalog across 21 countries: France, Belgium, Netherlands, Luxemburg, Spain, Portugal, Italy, Germany, United Kingdom, Ireland, Norway, Sweden, Finland, Denmark, Poland, Israel, Switzerland, Austria, Greece, and Russia. Alter-K is a music publisher and record label, who also offers music supervision and media consulting services.
Big House Publishing’s (BHP) CEO, Christian Cedras, comments, “We see Alter-K as a mirror of ourselves, but on the other side of the pond. We were thrilled when they reached out to us, as we had been looking for the right partnership for a while. Guillaume Heintzmann, Alter-K’s CEO, had the forethought to create a partnership that aims to capture every opportunity for their business, and we in turn aim to represent a portion of their catalog soon. It’s also invigorating to have a partner overseas whose own sonic direction reflects ours.” When asked about placement growth possibilities, Cedras continued, “Their placements and client base are in the higher ranks, marquis clients, and so we’re pleased that they, like us, shoot for that portion of the market. Our entire team is eager to work with such creative minds and pursue the fruits that this relationship will undoubtedly produce. Our head of licensing, Krista Retto, and I are especially excited at this expansive opportunity for our roster.”
Krista Retto follows, “No single publisher has all the contacts in the world, and this deal helps us reach deeper into desirable territories. It will be especially wonderful for those songwriters on our roster who are in the infancy of their careers. We include a fair percentage of our catalog’s composition with emerging artists, those currently sitting slightly under the industry’s radar bleep but whose international careers are obviously inevitable. The rapid exposure that they, in particular, stand to gain is totally profound.”
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